This week marks the beginning of my big pre-preorder push. What’s a pre-preorder? Well, the book is coming out in December if everything goes well. Preorders will start in September or October, but I also want an idea of how many people might be interested in buying the book in the first print run, so I’m gathering people on a preorder mailing list I’ve created. I figure that the best way to get people to sign up is to get them interested in the patterns.
To that end, I’ll be posting 1 new pattern a week here on my blog, with some info about its story, its name, the yarn, just something that gives it some more depth than “merely” a really interesting double-knit pattern. I’ll be doing it in sequence, from the first in the book to the last, and at the end of the 14 weeks all of the patterns will be visible on Ravelry, Pinterest, Instagram, Facebook, Twitter, and wherever you share them as well. They won’t be available for purchase, of course, until the preorder period starts.
So why the preorder mailing list? Well, first of all, it helps me gauge interest in the book, rather than just in my work as a whole. Second, it’s going to be the first group of people who hear about the preorder period, and since I plan to ship roughly in order of order receipt, it behooves those who want the book soonest to get on the list. Third, if I manage to get enough people on the list, I’ll sweeten the deal for those people — I haven’t decided how yet. It might be a discount, or free shipping, or a free unreleased pattern, or something I haven’t figured out yet. But it will hopefully bring up the excitement and, frankly, the number of people who actually place orders.
In book-related news, I’ve finished my photoshoots and have begun the last pattern that I had saved until I was sure I had time for it: a new necktie done in Buffalo Wool Co Sexy, a bison/silk laceweight. It’s going well, and I expect to have it finished within a couple of weeks. I will be modeling it myself, for a change. I think it’s going to be called “Twice as Sexy”.
p.s. If you’re just visiting this page, please click here or on the logo above to go back to the main page where you can see the patterns I’ve posted more recently than this post. Thanks!