On the subway that runs near my home, there’s a sign that says, “Your tax dollars pay to clean this vehicle. Please do your part by taking your belongings with you.” This always gives me a little cognitive dissonance: Don’t I already do my part by paying my taxes?
At the risk of further cognitive dissonance, I’m going to both thank you for your help and then ask for more. But first, let me give the final update.
Double or Nothing has arrived. On December 15th, a couple of friends and I moved 2.5 tons of books into a moving van, up a ramp, and into my storage unit in approximately one hour. About 10% of those books came home with me and I spent the next 36 hours packing, labeling and shipping books on the coldest days of the year (single digit temperatures with a -20F windchill). Over the next week, I began hearing from excited people who were getting their copies after a long wait (the earliest preorders came in 2 months before shipping). Since then, I’ve been troubleshooting issues with orders, sending promotional copies for reviews, shipping wholesale orders and stocking up my Amazon storefront. Oh, and spending time with my family for my birthday and Christmas, of course.
I posted on my FB page that all I really wanted for my 40th birthday was to get this book done. But now that it’s done, to be honest, what I really want is to help it succeed — not only to help make my small business pay for itself, but to really get these innovative techniques into the hands of as many people who’ll use them as possible. Now I’m going to be teaching a whole lot starting next month, and will, of course, be bringing my books to sell wherever I go. But let me be perfectly straight with you: in order to “break even” I need to sell about 50% of my current stock, or about 1500 books. I’m a bit over 20% there.
So here’s where I ask for your help. I don’t want to seem ungrateful, so I’ll start by saying that if you’ve done any of this already, THANK YOU! And all of this is purely optional; I’m happy to have any help, and every little bit counts more than I can possibly express.
So how can you, as a customer or student or (dare I say) fan, help me? In no particular order:
- Like (and follow) me on social media, especially Facebook. I’m happy you’re reading my blog; it means you’re of a mindset that pays attention to long-form text. But I can’t post here every time I have a little bit to say, so you’ll find me more visible and accessible on other platforms.
- Tell your friends. I can advertise until my fingers are blue, but the real power is in word-of-mouth referrals. Recommend my books and patterns to friends you think would enjoy them. If you follow me on social media, share my posts so your friends will see them.
- Tell your local yarn shop about me. I do sell some of my books and patterns at wholesale to resellers like LYSs and bookstores. Also, I teach double-knitting all over the country; if I’m not coming close enough to you, see if you can get your LYS interested in bringing me in.
- Tell your guild. I do speaking engagements and have presented about my techniques and my adventures in the world of knitting design and publishing. I’m not Franklin Habit, but I’m happy to share my love of double-knitting with your guild. Also, see above about teaching — it’s often more cost-effective to bring me in to teach through a guild than through a LYS (or you could collaborate).
- If you liked or loved my book, leave a review! New customers often want to know what other people think about a product before buying. If you bought my book from my web store and created an account when you did it, you can log in again and leave a review on the product page! You can also leave reviews at Goodreads or Amazon.
- If you didn’t like my book for whatever reason, please do me a favor and contact me personally about it. I’m always happy to take constructive criticism, but too many negative reviews in a public forum can really sink a small business. If I made a real mistake, I’ll own up and do my best to correct it in the next edition.
- Are you a podcaster or blogger or in some other way a tastemaker in the knitting world? Get in touch with me! I’m happy to send you a free PDF of my book for review, and we can even do a giveaway game with another copy for one of your readers/viewers if you like. If you’re not a podcaster or blogger but are friends with one, see point #2 above.
- Nobody likes to talk about money, but that’s what it all boils down to. If I can’t make sales, I won’t be able to keep doing this. To be honest, I’ll probably keep doing it anyway because it’s something I love — but I won’t be able to increase my output. Buy my books and patterns. They are priced fairly for what they are, and I try to make it easy to get them. Take classes with me, if you can, when I come to a show you’ll be attending or an LYS near you. Take my Craftsy class, even though it’s getting a little dated. If you have some disposable income and a thirst for knowledge, consider helping me to help you.
Again, thank you so much if you’ve already done or plan to do any of these things. Thank you, frankly, for getting all the way down here to the end of this post. I’ve got one more thing to ask, and it’s a little more difficult.
At one of my knitting groups, there was someone who I had always thought would make a great model for my new book. I was delighted when she accepted my offer, and we had a nice morning walking around her neighborhood and taking photos. You can see some of them in my book, and here’s one we both particularly liked. Her name was Allison. One week later (to the hour), she was killed in a horrific traffic accident when a sight-seeing vehicle didn’t see her on her scooter and ran her down on a turn. The book is dedicated partly to her memory. Her parents have succeeded in getting a bill through the MA state legislature to help keep this specific thing from happening again, but there’s also a coalition of non-profit groups trying to improve relations between pedestrians, bicyclists, motorists and public transit in the Boston metro area. I have donated to one of these groups, and if you’re looking for a year-end contribution, perhaps consider donating to the Livable Streets Alliance in memory of Allison — and thanks.