I have come to a realization …

In the absence of my social media guru, I have tried my best to keep up with the weekly scheduling of social media posts. If you follow me on Facebook or Instagram, you’ve probably noticed the result. The reason I had a social media person working for me was simply because I don’t “do” social media naturally. I am working on it, though.

However, in the past couple of weeks, I have been so overloaded with responsibilities, real and self-imposed, that I have realized something very important: in any given week, I have time for either production or promotion — rarely both. This realization has been very freeing for me — previously, I would get hung up on the fact that I was unable to get any social media posts scheduled, then get stuck in a spiral of guilt and executive dysfunction and the week would end with nothing getting done on the knitting front. Last week, instead, I just told myself “OK, I didn’t do any social media posts — this must be a production week” and I got 3 Youtube videos out, moved my mailing lists from MailChimp to MailerLite, set up some email automation, and cancelled a workshop for low enrollment 🙁 .

Will this mindset work forever? It remains to be seen — but I think it’s healthier than the alternative. So if you don’t see any social media posts from me for a week, you can rest assured that I’m being productive and will have more news for you soon (hopefully). This isn’t great for the almighty algorithms, but short of spending a mint, very little that I can realistically do will help much with those. The best you can do is like and follow my Facebook page, and with luck you may see some of the posts there. That, or stay tuned here or on my mailing lists — which the last survey I ran told me were much more important to most of my customers than social media anyway.

Workshops update

Per my recently-posted virtual workshop cancellation policy, I’ve had to let my Off the Grid workshop go this week for low enrollment. I am still trying to figure out June, and in all likelihood, I will move that workshop to June and give those students another chance to take their preferred workshop (as well as more time to get more students into the workshop). However, I have two more workshops this month as well as new in-person workshops scheduled for August at Vogue Knitting Live in NYC! (all times below in Eastern Time)

BuildingBlox workshops:

Vogue Knitting Live workshops:

When virtual workshops for June are scheduled, you’ll find out here (or sign up for my workshop interest groups to get first crack at them).

New videos posted

Hopefully you’re following my YouTube channel so you already saw these go by as they were posted, but just in case you’re not, I now have 3 new short technique videos up. These were originally the “Technique(s) of the Month” from my last 3 podcasts, so if you’ve been watching those, there’ll be nothing new here — but they are at least easier to access than having to scroll through to the end of a podcast.

Patreon updates

If you’re interested in joining my Patreon but don’t want another monthly charge on your credit card bill, I’ve just qualified for (and enabled) yearly payments, which come with a 10% discount on your month-by-month tier cost. Thank you to those of you who support me there in whatever way you do so! Not sure what Patreon is or why I’m using it? Read more here.

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