Just in case you’re interested, but partially for my own record-keeping as well, here’s a rundown of 2017 in book sales (no dollar amounts, just sales numbers).<\/p>\n
Double or Nothing<\/a> was (predictably) the highest seller this year, with a total of 511 copies sold. Along with my preorders from late 2016, this brings my total copies sold up to 854. These numbers include all sales of physical books: direct sales, show sales, Amazon sales and wholesale to shops. Thankfully, the majority of these sales were direct and show sales (where I make the most money, and am able to provide more benefit to customers in the form of the free PDF downloads).<\/p>\n Second in sales was my Parallax<\/a> booklet, which has been consistently popular to the point that I elected to print 1000 copies earlier in the year. 226 of those have sold, not counting the leftovers from the previous batch.<\/p>\n My printed patterns have done fairly well also, although I am cutting down the number of these that I keep in stock. Once the printed versions of Spring Willow (also included in Double or Nothing) and Parallax v0.5 (also included in the Parallax booklet) are sold out, I won’t be printing more. 147 standalone patterns have sold; the highest-selling was (as usual) the Victorian Raffia<\/a> pattern.<\/p>\n I don’t have a total count of digital sales (Ravelry doesn’t make it easy to get that kind of summary) but I know I sold 75 copies of Double or Nothing’s PDF version (not counting the free PDF downloads for those who bought the physical book) in 2017, for a total of 121 during the life of the book.<\/p>\n These numbers are reasonably good if not amazing; I certainly would have been happier if the holiday season had been kinder to me. I put out ads and promoted my work in a number of different ways but could not seem to find a sweet spot where the sales generated made the ad expense worth it. I will be consulting with someone more knowledgeable than I to figure out how one could better promote a book that is a year old now. The one pattern that I have noticed is that sales are always better when I am personally present at a show or vendor booth. For this reason, I will be keeping an eye out for vending opportunities and will continue to take teaching gigs.<\/p>\n Speaking of which, I’ve got a repeat of last year’s double-knitting workshop at the Wayland Winter Farmers’ Market<\/a>. This is newly added to my 2018 workshops, and since it’s coming up fast I figured I’d take a moment to mention it here. Last year’s workshop sold out, so if you’re in the area and interested in learning double-knitting on January 27th from 2-5pm, sign up soon<\/a>.\u00a0Dirty Water Dyeworks will be stocking my books and patterns there.<\/p>\n","protected":false},"excerpt":{"rendered":" Just in case you’re interested, but partially for my own record-keeping as well, here’s a rundown of 2017 in book sales (no dollar amounts, just sales numbers). Double or Nothing was (predictably) the highest seller this year, with a total of 511 copies sold. Along with my preorders from late 2016, this brings my total … Continue reading Fallingblox Designs year-end report<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,3],"tags":[],"class_list":["post-1392","post","type-post","status-publish","format-standard","hentry","category-double-knitting","category-knitting"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8eKU9-ms","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1392"}],"version-history":[{"count":1,"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=\/wp\/v2\/posts\/1392\/revisions"}],"predecessor-version":[{"id":1393,"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=\/wp\/v2\/posts\/1392\/revisions\/1393"}],"wp:attachment":[{"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fallingblog.double-knitting.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}