![\"WIH-sale-piechart\"](\"https:\/\/i0.wp.com\/fallingblog.double-knitting.com\/wp-content\/uploads\/2015\/01\/WIH-sale-piechart.jpg?ssl=1\")
<\/a>The code only applied to patterns which are fully “mine” — i.e. patterns owned by Cooperative Press as part of Extreme Double-Knitting didn’t apply (except for Falling Blocks, which was released before the book). This meant, however, that all of my most in-demand patterns were free during that one day. Each customer could pick one and only one — although I don’t doubt there were people who used devious means to get more than one.<\/p>\nI posted only to a few places — my own Ravelry group<\/a>, my Facebook page<\/a>, and my mailing list<\/a>. I did, however, ask people to feel free to share\/forward the message elsewhere on their own. To this day I still have no idea where the posts were shared, although I suspect someone posted to \/r\/knitting<\/a>.<\/p>\n I expected, given typical post\/email engagement rules, that maybe a few hundred people would use the code before it expired. Boy, was I wrong. At the end of the day, the total according to Ravelry stood at 2,469 individual uses of the code<\/strong>. I was shocked — but also excited. There was a good chance that among all those people, there were a good number who were new to me and my work. So I emailed them all (or as many as I could) and invited them to follow me. I got a lot of happy replies and a bunch more followers\/subscribers on all my social media sites.<\/p>\n For those so inclined, here’s the “winterishere” promotion by the numbers:<\/p>\n The graph above shows how many of each pattern were acquired. In the lead, unsurprisingly, was the Parallax eBook<\/a> — showing that people are practical about their free patterns, since this one is actually 5 patterns in one. More surprisingly, the next most popular were Spring Willow<\/a> and Severn Thicket<\/a>, both mid- to low-priced patterns. The least popular was the kClub edition of 52 Pickup<\/a>. I blame the fact that I have not knit a full scarf out of that pattern so it’s hard for people to visualize it.<\/p>\n The total “value” of all the patterns taken, if they’d been paid for, would have been $20,130.20<\/em>. That’s a big birthday gift! I take solace in the fact that the vast majority of the people who took a free pattern would probably not have bought the pattern at full price. It is, of course, my hope that they will buy full-price patterns from me in the future :><\/p>\n Of the 2469 people who used the code, 21 of them bought another pattern along with the freebie.<\/p>\n Since I sent out my email blast to the 2212 people with legit email addresses, I have gotten 132 new subscribers to my mailing list, 79 new members in my Ravelry group, 122 new likes on my Facebook page, and some new followers on Google+ and Twitter (it’s harder to see dates there).<\/p>\n So when I sent out my announcements about Victorian Raffia<\/a>, a pattern I was finishing around the time of my birthday, I was excited to be able to tell an even larger number of people about it. Imagine my surprise, after posting around to my usual places plus a couple of FB groups: the original post is approaching 26,000 views, over 400 likes, 149 shares and almost 60 comments. But those are metrics for another day.<\/p>\n Well, thanks for staying through this whole post! As a reward, here’s a sneak peek on a new pattern that should be coming out in the near future. Sorry for the questionable quality of the CO and edges; the final piece will be perfect (within reasonable limits).<\/p>\n